You’ve just received a request from a client to bid on a business proposal. It’s a client you know well, for whom you’ve done a fair bit of work and been well paid, and it’s very tempting. And yet, you’re having second thoughts as to whether to bid on it. Your colleagues might think you crazy. Would they be right

It’s not that you don’t like the client. It’s for other reasons. Those might include the 8 reasons that follow